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Would you have considered starting your business without having a solid plan in place covering everything from advertising to staff to the cost of office supplies?
If Internet Marketing wasn't a part of that planning, you might not be getting the best value from your website - one of your most powerful business tools.
You know you need a website to even compete on a level playing field in today's business world. The Internet has basically replaced the phone book as the go to source for information on just about any topic. If your business doesn't have a presence on the web, it may as well not exist for the thousands of potential customers who are online RIGHT NOW looking for the products and services you are selling.
But your website has to do more than just BE on the Internet. It has to stand out from the crowd, rank high on the search engines, draw visitors in and turn those visitors into customers.
Your Internet Marketing Plan begins with your goals for your Edmonton website. What do you hope to accomplish with your website? What do you want people to do when they get to your website?
The answers to those questions are your website goals and they are the foundation of your Internet Marketing Plan.
Once you have set some goals, you can begin to build your Internet Marketing Plan, with Search Engine Optimization, a social media campaign, link building, lead captures and other strategies that will help you accomplish those goals, bring in new customers and increase your business.