Does your business really need a Facebook page?

Make social networking work for you

If your business isn't part of the social network, you are neglecting one of the most cost-effective forms of advertising that exists - and missing the chance to connect with hundreds of potential clients!

Cost-effective advertising that gets results

Most would agree that the best way to advertise your business is to have people tell their friends about the great service they received from your company. No print, TV, radio or online ad can compete with the value of word of mouth advertising. People believe what they hear from those they know and trust far more than they believe what they hear in any ad.

Facebook, LinkedIn, Twitter and the other social networks are all about word of mouth: connecting with your friends, letting them know what's happening in your life and sharing interesting articles and photos you found while surfing the Internet. Every time someone likes something on a social network, it appears in their newsfeed. If that 'something' happens to be your Facebook business page, everyone of their friends will see a post advertising your business.

Facebook stats say more than half of their 800 million users log on daily. The average Facebook user has 130 friends. If your Facebook business page is 'liked' by 100 people, your business is being advertised - at no cost to you - to about 13,000 people!

Link your Facebook page to your Twitter feed or your blog and those results grow exponentially.

So how do you make people 'like' you?

As mom always said, you can't make people like you. However, you can offer them a compelling incentive to 'like' your Facebook business page.

The incentive you offer can be as simple as more information about your business. It could also be the answer to an interesting trivia question, some sort of coupon or discount or entry into a contest. Get creative! The more interesting the incentive, the more likely people are to like your page and encourage their friends to do the same.

Industrial NetMedia can set you up with an attractive and compelling page on Facebook, Twitter or any other social network. We'll brand it to your main Edmonton website and link them together to help you make the most of these powerful Internet Marketing tools.

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