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So You Have a Website. What Now?

Don’t just sit there when you’re off and running. You have finally bitten the bullet and gotten yourself a website for your business. It has cost you a whole lot of time, a whole lot of money or, quite possibly, a whole lot of both. Now that ...
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10 Magic Sales Words

You are a professional sales person and your boss is applying subtle pressure to ramp up your game (“Increase your sales or you’re fired!”) You know, of course, that your boss just doesn’t understand your situation. It’s ...
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How to Tweet Sweet - Lesson 4

Like other areas of human interaction, Twitter has its own set of guidelines to follow in order to be a polite and popular part of the group. Here are some tips to help you. Always acknowledge new followers. It takes little time to send a quick “Thanks ...
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How to Tweet Sweet - Lesson 3

You now have legions of followers and know just what to say and do to get them to pass along your promotional posts. You do not want to merely count on these fellow tweeters alone to get your message out, of course. To widen the net you’re casting ...
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How to Tweet Sweet - Lesson 2

In order to reach out to the legions of followers you have now developed, it is critical to tweet correctly. Like everything else in life, there’s a right way and a wrong way and tweeting is no different. Here are five fast rules to maximize your ...
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How to Tweet Sweet - Lesson 1

The Village Square Twitter is the modern version of the village square, populated by a similar array of citizens, strangers, sellers and swindlers. Newcomers to the global village’s cyber-square, who are looking to sell their wares, can be overwhelmed ...
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Six Scientific Strategies for Persuading Your Market

Bill and Bob are twins. They are identical in almost every way. Hard to tell apart, they even have a habit of getting similar haircuts. They act the same, sound the same and although they work for competing companies, there is virtually no difference ...
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Why You Need a Website

Meet Jack and Jill Jack is a small business person. It’s a one-man show; just him and his bobcat. He does snow removal in the winter and dirt work in the summer. His entire marketing thrust is a phone number in the Yellow Pages. Jack’s been ...
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INM on SEO

What you should know about SEO.   Search Engine Optimization, or SEO, is more than just the most popular Internet marketing buzzword since the World Wide Web was developed. It has, for all practical purposes, become a science. Getting your Google ...
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Crisis Communication

Never let a serious crisis go to waste... it's an opportunity to do things you thought you couldn't do before. - Rahm Emanuel A crisis can strike your company in many forms, at any time; usually the very second you turn your back. It might be ...
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