Attract more website visitors
And convert them into customers
Quick, what are the two things your website needs to be successful?
- Turn those visitors into customers
How do I get people to visit my website?
Your website is one of millions that exist around the world. Even in your own town or city, there are hundreds competing for the attention of local residents, many selling similar products and services. Most of your new clients should be coming to your business through your website, but how can people visit your site if they don't even know you exist?
How can you make your website stand out from the crowd and convince even a fraction of those people to visit your site?
The answer lies in the somewhat mysterious process known as SEO.
SEO, or search engine optimization, is actually a pretty simple concept: figure out the keywords people use when searching for your products and services and then work those keywords into the content of your website so the people searching for your business can find it online. If you think about your own business, you could probably come up with a few keywords right off the bat. They are the words you would type into the search bar if you were trying to find something specific online. INM will seek out the most popular search terms for your business, the ones most people are probably going to use when searching for a particular product or service.
The 'mystery' lies in the complex rules and algorithms employed by the search engines that actually determine how websites will rank on their pages. Those rules and algorithms change frequently and each search engine - Google, Yahoo, Bing, etc. - has its own list.
Sounds complicated, but never fear! INM has mastered search engine optimization and has the inside track on the best ways to keep your website climbing the ranks of those search engine pages.
Turn searchers into visitors
So now your website is coming up high on the search engines. The next step is for the searcher to actually choose to visit your website instead of another one on the same search engine page. That's where titles and descriptions come in. The title is basically a headline that is intended to grab the attention of the searcher and compel him to read the description. The description - also known as a metatag description - is a short paragraph that summarizes your website and gives the searcher a reason to click over to your site.
Once a person clicks over, they instantly change from searcher to website visitor. Mission accomplished!
Well, half of the mission, anyway.
Convert visitors into customers
So now you have people finding and visiting your website. That's great!
But it doesn't do you much good if they just visit and leave without engaging with your business in some way.
INM designs websites that help visitors connect to your business, starting with the compelling design, clever copy and interesting photos and graphics.
Then we install lead captures, contact forms and 'calls to action' that encourage visitors to take that next step.
Lead captures and calls to action are types of contact forms where visitors leave their contact information in exchange for something from the business - information, a price quote, a return call or e-mail, etc.
Once someone has provided their contact information, your business has gained a genuine lead and that person can legitimately be called a customer.