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A copywriter uses words to persuade people to take certain actions. A website copywriter has the added task of strategically embedding certain keywords and phrases into the content of a website to attract the attention of the major search engines.
Think back to the last time you turned to the Internet in an attempt to find some information. Maybe you would say you 'Googled' it. Google is certainly not the only search engine, but it is probably the best known. Yahoo and Bing are the other big ones that you've probably heard of and used.
Most of us use these search engines regularly, without giving much thought to how they actually work. The search engines, like Google, have devised a system that scans websites and uses a set of complicated algorithms to determine how they will rank on the page when certain key words and phrases are typed in by the Internet surfer. The point being to give the searcher results that match as closely as possible to what he is looking for.
If you were searching for a mechanic to fix your car, for example, you wouldn't want the search engine to show you car washes, gas stations or movies with the word car in the title. You would want a list of mechanics and car repair shops, preferably in your local area, to get your car fixed as quickly and affordably as possible. That's what the search engines do, they filter the results to weed out the millions of websites that don't contain the information you are looking for and narrow your field of choices.
What's the word?
If you live in Leduc and are looking for someone to help treat your bad back, what would you type into the search bar? leduc chiropractor; chiropractic services edmonton, massage therapy leduc, leduc physical therapist ... as you can see, there are dozens of possibilities. INM seeks out the best keywords and phrases and then works them into the content to bring your website closer to the top of the search engine rankings. This is known as Search Engine Optimization. The better the SEO, the higher the website will rank on the search engines.
At INM, we are SEO experts
The real strategy in SEO is keeping the copy readable while still making the best use of those important keywords and phrases. It used to be that website pages could literally be stuffed with keywords, the more the better! But search engines are getting smarter and they now give preference to sites that consider their human readers, as well as the search engines. If the copy is so stuffed with keywords that it's unreadable, your search engine ranking will actually drop.
If you think your website needs an SEO overhaul, let the experts at INM perform a free website evaluation. Along with search engine optimization, we'll assess your website design, content and graphics and make recommedations.
Call 780-739-5850 or use the contact form below to arrange your Free Website Evaluation.