The more things change on your website ...
the better it will rank on the search engines.
Did you know INM recently updated Sitebuilder Tools and created several new add-ons to enhance your existing website and bring in new traffic?
There are lots of ways INM can boost your existing website, starting with a simple overhaul of the content and photos. Out of date information is one of the surest ways to lose customers – and the attention of the search engines. Google wants to see websites that are current and fresh, not old and stale. At the very least you need to keep your website’s home page current, but the other pages need regular attention, too.
Did you know that all of INM’s websites come with Sitebuilder Tools, a simple editor that makes changing the information on your web pages as simple as using Microsoft Word? No html knowledge is required. If you have never used Sitebuilder Tools, or if you need a refresher course, give us a call and we’ll get you up to speed.
Of course, if you don’t have the time or don’t feel comfortable doing it yourself, INM’s experts can do it for you.
If you are looking for ways to increase the traffic to your website, it might be time to consider setting up some complementary social networking sites. That’s right, Facebook and Twitter aren’t just for fun anymore, they are valuable business tools that help spread the word about your website and your business. INM knows all the tricks to setting up great-looking business pages on Facebook, Twitter, Linked in, YouTube, Google+ and other social networking sites.
Consider setting up a stylized Twitter update that links your Twitter feed to the home page of your website. When you post a tweet, or if someone else tweets about your business, those comments will automatically appear on your home page.
Blogs are another great way to increase traffic to your website and, just like Facebook and Twitter, they generate feedback and customer comments about your business.
Increasing web traffic to your site is a good thing. Turning those visitors into actual customers is even better. Let INM set up a lead capture on your home page and you’ll be amazed at how many potential new customers you make contact with. A lead capture is simply a way to collect basic contact information from visitors to your site. It works by promising something – further information about your business, a coupon, a special discount, whatever you can come up with – in return for a valuable business lead. The idea is, if someone is willing to go so far as to provide you with their name, phone number and e-mail address, chances are they are very interested in your business and the products and services you sell. There are several different kinds of lead captures that INM can set up for you.
Is your website consistently generating new customers and helping your business grow? If not, it may be time to inject some new life into that old, tired website. INM specializes in website rescue and redesign. We'll update the content and graphics, overhaul the SEO and get your website working the way you intended.
There are several ways to rejuvenate your website:
- Graphic redesign
- Home page redesign to help convert visitors into customers.
- Search Engine Optimization – make your website easier to find in Google
- Cool animated effects
- Photo gallery
- Image carousels
- Facebook pages
- Integrated Social Media Sharing and news threads
- Newsletter subscriptions
- Shopping cart
- Calendar with announcements and events
- Blog (Simple or WordPress)
- Videos and YouTube
- Secure membership area
- Professional copywriting
- Business cards
- Lead capture
- Press Releases
- AdWords or Facebook pay per click campaigns
- Prepaid website update packages