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Copywriting is the art of using words to inform, persuade and/or convince someone of something.
In terms of web design, professional copywriting informs about the business, convinces visitors to stay on the site and persuades them to buy the business’s products and services.
Good copywriting grabs the reader’s attention
It isn’t often that you go looking for advertisements, yet you know you encounter dozens of them everyday - on TV, on the radio, in newspapers, on roadside billboards and online. Think about a couple of advertisements you noticed today. What made them stand out from the rest? Why did you remember them and forget most of the others?
The first objective of copywriting in web design is to capture the reader’s attention and hold it. This is why headlines are so important. Headlines are your first chance to make an impression on your reader. If the headline grabs their attention, they will probably read the first paragraph. If the first paragraph is good, they will continue reading and so on.
If the headline on the web page doesn’t grab them, they will be gone.
A second objective is to impress your web page on people’s memories so the next time they are thinking about the products and services you sell, your name is the one that comes to mind.
A third objective is to have that website page or ad read by as many people as possible. This can happen a couple of different ways. One is by having people see your website and tell their friends how great it is. Another is by driving traffic to your website using Search Engine Optimization (SEO). In fact, if you want your website to help grow your business and reach your Internet Marketing goals, both of those things have to happen.
Good copywriting is customer focussed
What is the one thing people care about more than anything else? Themselves!
If you want to keep someone’s attention, talk about them and the things they are interested in. Talk about what’s in it for them if they stay on your website. Tell them about all the ways they will benefit from doing business with your company. Give them a reason to contact you for more information.
Good copywriting is easy to read
As important as the words themselves is the way they are presented on the page. For most people, a large, solid block of text is intimidating and they won’t even attempt to read it. It doesn’t matter how clever the copy is if the website visitor is turned off before he reads the first line.
It’s better to have the text broken up into shorter, easy to read paragraphs, using subheads, graphics and bullet lists. If the text layout encourages them to read the first paragraph, then that clever copy can actually have the chance to grab their attention and keep them reading.
INM's experts know how to create web pages that are appealing and readable.
Search Engine Optimization
SEO simply means using keywords and phrases to increase your website’s ranking on the search engines. The trick to SEO is figuring out exactly which keywords and phrases people use when they are looking online for the products and services you sell.
For example, if someone living in Leduc is looking for a web design company, what words will they type into the Google search bar? Web design Leduc, Edmonton website design, web design companies, web design for small businesses - the possibilities are endless.
INM has mastered SEO and our experts know how to choose the best keywords and phrases and strategically embed them into the content of your website to draw the attention of the search engines and attract visitors.