Website Reviews - Essential for Business
Keep your website effective and working for you.
We all know a website is the official calling card of the Internet. Your “brand”, the new millennium term for your reputation, is closely associated with your company, and your website is an extension of the brand you’re trying to establish. It is for this reason it’s critical you don’t allow your website to sit idle for too long before conducting a comprehensive review. We're certain you can think of something you want to add to your website; perhaps a new product, service, photo gallery or social media?
What are we looking for?
A website review is a process whereby you and a qualified web design professional goes over your website, page by page and line by line. This will ensure all of the information is current, the pages look fresh, search keywords are done right and the messaging is on point. Additionally, site speed should be assessed and hyperlink testing is also recommended. We will also look at your digital marketing strategy and offer suggestions on how to grow your digital footprint.
Will it hurt?
A site review usually is painless and, depending on the size of the website, can be completed in less than a half an hour. It is vital to keep the goal of the website in mind while undergoing the review process to ensure every page, line of text and graphic is designed to achieve that goal. Whatever elements which are on your site that do not work towards your aims actually work against them.
What do you mean by fresh pages? Do they need their face slapped? Are they better than canned or frozen pages?
The algorithmic formulas that rank websites are constantly looking for something new on every web page on the Internet. Sites which appear stagnant rank poorly in search engines, which can hurt your brand. Luckily, it takes little effort to inject a little freshness into your website by using any one of a number of quick and easy hacks. For example:
- Add a new blog
- Replace older images on the site with updated ones
- Create a new web page
- Add or replace pictures in your photo gallery
Sounds great but is it expensive?
Although some agencies charge for it, regularly scheduled site reviews are offered at no extra charge from Industrial NetMedia to all their web accounts. This is because we understand it’s not just your brand that people are judging from your website, but our brand, too. Call today to make an appointment to have your website reviewed with Mike and the INM team. That half hour spent going over your website could make a significant difference in its effectiveness and positively impact your company’s bottom line.