There are many "must have" elements to a website including an attractive Home Page to steer clients toward the shopping cart or call button, and a Contact Page which encourages visitors to start a vendor/customer relationship. For a marketing and engagement "must have", on your website, however, the smart money says a Photo Gallery is "picture perfect". Here are seven reasons why they work so well.
Photo Galleries; Because Internet Surfers Read Less Than Hard Copy Readers
One thing's certain; Internet folk are an impatient lot. If a company's website takes too long to load, ("too long" in this case, is less than ten seconds), they've already moved on to your competitor's site. It's no surprise; therefore, web wanderers who think ten seconds is an eternity, are not likely to read all that lovely prose you had written for your website. In fact, studies show 55% of website visitors only read articles for about 15 seconds before their focus strays to something else ("SQUIRREL!"). A Photo Gallery full of interesting pictures will be far more successful in retaining the focus of web-based attention spans.
Photo Galleries Provide Multiple SEO Enhancement Opportunities
Photos relay far more information in an instant than a block of text ever possibly could (pictures are worth a thousand words, remember?) but more importantly, every photo offers text fields for Titles and Alt-Tags. The more of these fields you have available, the more ways you can fit important keywords and phrases into your site to improve your position in Google's search engine.
this Easy Update Attracts Robots (Not the Evil Ones)
The way Google decides which websites to list first on their search pages is partially based on reports made by millions of "robots" who constantly crawl the web looking for changes. If a website remains unchanged for more than a month or two, the "bots" will assume it's an abandoned site and stop visiting. Updating even a single image in a Photo Gallery is enough of a tweak to keep them coming back, making your site rank better.
Photos offer product information in a convenient form
Photo Galleries dedicated to demonstrating how your products work, as well as various ways to use them, are a powerful method for educating potential clients why they need your products. Videos are also powerful but can slow your site down and cause anger if they start up automatically which can lead to embarrassing incidents.
A Photo Gallery is an easy way to have a Staff Page
Staff pages present a great opportunity to give your company a human face. Humanizing your business is essential for encouraging ongoing engagement as well as reducing bad reviews. It's been shown time and again people are, by our nature, more likely to attack a monolithic company or institution, than attack the actual human beings who are employed by them. Staff Pages also help your workforce feel more part of the team.
Photo Galleries can provide a forum for increasing organic reach
See what happens when you open up your photo gallery to your customers and let them share their own product-related pictures with each other through a photo contest. Everyone who posts a snap will want all their friends to see their picture and will drive traffic to your site for the insignificant cost of a bag of inexpensive swag.
Photo Galleries are great for Artists
A Photo Gallery can be a great way to curate and display an artist's portfolio of paintings, sculptures, photographs or other visual work. Even better, companion galleries can host portfolios of the images rendered onto coffee cups, calendars and other kitsch thier customers want. Here is one clever company who used their Photo Gallery to create a Portfolio Page of websites they designed for their clients.
What are you waiting for?
With a Photo Gallery on your website providing new and exciting opportunities for increased exposure and higher sales, there is no reason to delay getting one of these powerful addons working for you. The web design team at Industrial NetMedia can get you started quickly with a professional website armed with a funky, flexible Photo Gallery for a fraction of the cost of traditional marketing approaches. So... what ARE you waiting for?