How many times have you paid for a newspaper ad or one on radio or TV, and wondered if it was really worth what it cost? Is there any real way to determine how many people actually paid attention and absorbed the information you were trying to impart with traditional media ads?
Advertising on the Internet is a whole new ball game.
The Internet is interactive. Customers can literally reach out and touch your online ad.
The Internet is dynamic. Online ads can be almost anything you want them to be. With animation, graphics, audio and video tracks, the possibilities are endless.
The Internet is immediate. Ads can be posted online and live within minutes.
The Internet is accountable. You can keep track of every time someone reads your online ad, either with a built-in tracker or by using pay-per-click ads.
Pay-per-click ads are just what they sound like: you are only charged when someone clicks on your ad so they can read it. That has to be the most cost-effective type of advertising ever invented!
Pay-per-click ads start as low as a few pennies per click, depending on where your ad is posted. The best part is that you have complete control over the amount you pay. For example, you could set a limit of $500 a week. When the clicking on your ad has reached that limit, the ad is turned off until the next cycle starts. So if your pay per click cost is 5 cents, when you reach that $500 limit you will know that 10,000 people have read your ad.
There are so many ways pay-per-click ads can benefit your business.
First of all, they help with budgeting. No longer do you have to wonder how much advertising might cost you next month. You set the limit.
Another benefit is that your ads end up being seen almost exclusively by those who are truly interested in your products and services. The reality is, we all encounter enough ads every day that it's unlikely we would deliberately click one open unless we were really interested in what that ad was offering.
Online ads can be linked to your business website. They can be designed with lead captures built-in, so those who click on your ad can leave their contact information. They can be posted to the search engines, to facebook or other social media sites, to popular news or information sites or on the website of another business.
"We are incredibly pleased" We are incredibly pleased with how the Website is landing on Google, it’s almost always number one and sometimes number two. The business increase has been dramatic! Thank you so much to all of you at INM, not only were you helpful, but most importantly you delivered exactly what we needed.
- Theresa (Edmonton Clinic of Naturopathic Medicine, Edmonton)
"I'd recommend INM to anyone" Industrial NetMedia did a great job designing my website! They took a lot of time to understand what I wanted first and then made it all happen, while keeping me involved in the process. I'd recommend INM to anyone who wants to build and market a website.
- Steve Hammond Agency
"He gets top marks in all categories" Mike is by far the best techno weenie I have ever had the pleasure of working with, and I still deal with him on a regular basis. I trust his opinion on anything in the computer world over anyone else I know. Consults with me on technical issues whenever I get in over my head. He gets top marks in all categories, and I promise you will not go wrong with whatever it is you want him to do.
- Dan Bourque (Syncrude)
"INM has taken our website to the top of the search results in Edmonton" INM has taken our website to the top of the search results in Edmonton for our industry. We highly recommend INM if your customers use the internet :)
- Jody Gamracy (Blue Falls Manufacturing)
"Mike is the easiest person to work with" Mike is the easiest person to work with. I provided him with an idea and he made it better in every area. Mike is always available to answer questions or be at your place of business to solve your problems. I have never had the pleasure of working with a more knowledgeable, professional person before. Hands down, Mike is the best at what he does!
- Cindy (Certified Spray Booths)
"I look forward to continue working with them on any future projects" Industrial NetMedia has custom designed a practical, efficient, user friendly program for our company that has increased our productivity significantly. The technical support and attention to the customer needs has been outstanding. I look forward to continue working with them on any future projects that may develop.
- Hans Carr (Petro-Canada Edmonton)
"We would highly recommend Mike" We would highly recommend Mike for any promotional or advertising project to build or enhance your website.
- Barbara Rehn (Leduc Black Gold Rodeo)
"I’m very happy with all the work done" I’m very happy with all the work done on the re-launch of my website and Social pages now. Night and day from the other company I first worked with.
- Wade Szymanski (Dominion Lending Key Financial) – EZ Mortgages
"I'd recommend INM to anyone who wants to build and market a website." Industrial NetMedia did a great job designing my website! They took a lot of time to understand what I wanted first and then made it all happen, while keeping me involved in the process. I'd recommend INM to anyone who wants to build and market a website.
- Steve Hammond (Now Radio)
"We were able to work with them by e-mail and had a professional finished product in record time." INM created a fresh dynamic website that is very easy to navigate and maintain. They made the process so easy. We were able to work with them by e-mail and had a professional finished product in record time.
- Jean Williams, Cardium Region Victim Services
"We are happy with INM's service and performance." We were looking for a more economical method of advertising and turned to INM for a more comprehensive marketing plan. This included a new website, advertising, social media and email campaigns. As a result this was a busy year and this was one of our smallest advertising budgets. We are happy with INM's service and performance.
- Dave Robert, Director of Golf, Leduc Golf Club
"if we could dream it, the visionaries at Industrial NetMedia could deliver" Ironhand Drilling Inc. has had the pleasure to work with Industrial NetMedia on a rebuild of our corporate website and developing a custom-designed Human Resources database. We have been overwhelmed
with the professionalism and expertise of the corporate team at Industrial NetMedia, from marketing through programming. Our experience taught us that if we could dream it, the visionaries at Industrial NetMedia could deliver a product far exceeding o
- Ironhand Drilling Inc.
"Working with the team at Industrial NetMedia has been a great experience" Their knowledge of marketing was incredibly helpful when it came to making decisions on the initial strategy of how to recreate mG Artistry’s online presence. INM works in a very timely fashion. As soon as the new website went live I was getting response from people who were searching for my services and the traffic has continually grown.
- Michelle Grad, mG Artistry
"Keep up the great work!" I just want to say how much we at Binh’s Nails Tamarack appreciate the terrific job you guys do with our social media stuff. Our blog is actually read by lots of our customers and they like to chat about the interesting tidbits which you guys post for us every day. Keep up the great work!
- Grace Zhang, Binh's Nails Tamarack
"we quickly built a clientele thanks in part to your social media efforts" One Pot Simmer is truly indebted to INM for helping to make our new restaurant a huge success with top quality posts on our Facebook, Twitter and Google+ pages. It’s hard for new businesses to get established but we quickly built a clientele thanks in part to your social media efforts. Our great food probably helped a lot too!
- Jason Song, One Pot Simmer
"Thanks so much" Thanks so much for how much support you always give us! You really do spoil us!
- Nicole, Linx Connect (Leduc, Alberta)
"Fantastic job!" Mike, Ardis and the team at Industrial Net Media did a fantastic job building and launching our website and made it an absolutely painless process.