Don't make your customers fight to buy your products or services!
This past weekend I was trying to make an online purchase for some camping gear I had found on sale. I'd been researching for a long time, and had finally figured out exactly what I wanted; now that I'd made the decision, all that was left was to pull the trigger and place the order. And that was where the frustration started.
The experience proved so difficult that I ended up not buying the item I'd been shopping for. Once added to my cart, the price reverted back to the non-sale price, a significant difference. The "free shipping" that was advertised did not appear, and instead I had a sudden large shipping fee. And I was being charged a significant amount extra, because it was charging me the HST from the vendor's home province, which doesn't apply to me.
I've learned since, after emailing their support account, that their system is set up around coupons. To get the sale price, you have to input the coupon code written in tiny print at the bottom of the ad. Then for free shipping, there's a code for that as well. And sure, that's acceptable, it does mean they weren't being dishonest. But the experience was bad enough that I didn't want to buy from them anymore.
Is your business making life difficult for your customers? If your sales process is too difficult or inconvenient, a customer just won't want to bother. Or are your customers even able to make a purchase or place an order from your website? If your website doesn't provide any way for customers or clients to interact with you, or if it makes it too difficult for them, you're only getting a part of the benefit your website could provide. There could literally be customers out there who want to hand you money, and you haven't provided a way for them to do that, or you've made it difficult with a cumbersome purchase process.
Does any of this sound familiar? Then maybe we should chat. We have experts at designing an easy-to-navigate process for your customers to interact with you. If we can make your customers start out happy before you even know about them, that just makes your job easier!
Send us an email, or give us a call, we'd love to hear your experiences!
"We are incredibly pleased" We are incredibly pleased with how the Website is landing on Google, it’s almost always number one and sometimes number two. The business increase has been dramatic! Thank you so much to all of you at INM, not only were you helpful, but most importantly you delivered exactly what we needed.
- Theresa (Edmonton Clinic of Naturopathic Medicine, Edmonton)
"I'd recommend INM to anyone" Industrial NetMedia did a great job designing my website! They took a lot of time to understand what I wanted first and then made it all happen, while keeping me involved in the process. I'd recommend INM to anyone who wants to build and market a website.
- Steve Hammond Agency
"He gets top marks in all categories" Mike is by far the best techno weenie I have ever had the pleasure of working with, and I still deal with him on a regular basis. I trust his opinion on anything in the computer world over anyone else I know. Consults with me on technical issues whenever I get in over my head. He gets top marks in all categories, and I promise you will not go wrong with whatever it is you want him to do.
- Dan Bourque (Syncrude)
"INM has taken our website to the top of the search results in Edmonton" INM has taken our website to the top of the search results in Edmonton for our industry. We highly recommend INM if your customers use the internet :)
- Jody Gamracy (Blue Falls Manufacturing)
"Mike is the easiest person to work with" Mike is the easiest person to work with. I provided him with an idea and he made it better in every area. Mike is always available to answer questions or be at your place of business to solve your problems. I have never had the pleasure of working with a more knowledgeable, professional person before. Hands down, Mike is the best at what he does!
- Cindy (Certified Spray Booths)
"I look forward to continue working with them on any future projects" Industrial NetMedia has custom designed a practical, efficient, user friendly program for our company that has increased our productivity significantly. The technical support and attention to the customer needs has been outstanding. I look forward to continue working with them on any future projects that may develop.
- Hans Carr (Petro-Canada Edmonton)
"We would highly recommend Mike" We would highly recommend Mike for any promotional or advertising project to build or enhance your website.
- Barbara Rehn (Leduc Black Gold Rodeo)
"I’m very happy with all the work done" I’m very happy with all the work done on the re-launch of my website and Social pages now. Night and day from the other company I first worked with.
- Wade Szymanski (Dominion Lending Key Financial) – EZ Mortgages
"I'd recommend INM to anyone who wants to build and market a website." Industrial NetMedia did a great job designing my website! They took a lot of time to understand what I wanted first and then made it all happen, while keeping me involved in the process. I'd recommend INM to anyone who wants to build and market a website.
- Steve Hammond (Now Radio)
"We were able to work with them by e-mail and had a professional finished product in record time." INM created a fresh dynamic website that is very easy to navigate and maintain. They made the process so easy. We were able to work with them by e-mail and had a professional finished product in record time.
- Jean Williams, Cardium Region Victim Services
"We are happy with INM's service and performance." We were looking for a more economical method of advertising and turned to INM for a more comprehensive marketing plan. This included a new website, advertising, social media and email campaigns. As a result this was a busy year and this was one of our smallest advertising budgets. We are happy with INM's service and performance.
- Dave Robert, Director of Golf, Leduc Golf Club
"if we could dream it, the visionaries at Industrial NetMedia could deliver" Ironhand Drilling Inc. has had the pleasure to work with Industrial NetMedia on a rebuild of our corporate website and developing a custom-designed Human Resources database. We have been overwhelmed
with the professionalism and expertise of the corporate team at Industrial NetMedia, from marketing through programming. Our experience taught us that if we could dream it, the visionaries at Industrial NetMedia could deliver a product far exceeding o
- Ironhand Drilling Inc.
"Working with the team at Industrial NetMedia has been a great experience" Their knowledge of marketing was incredibly helpful when it came to making decisions on the initial strategy of how to recreate mG Artistry’s online presence. INM works in a very timely fashion. As soon as the new website went live I was getting response from people who were searching for my services and the traffic has continually grown.
- Michelle Grad, mG Artistry
"Keep up the great work!" I just want to say how much we at Binh’s Nails Tamarack appreciate the terrific job you guys do with our social media stuff. Our blog is actually read by lots of our customers and they like to chat about the interesting tidbits which you guys post for us every day. Keep up the great work!
- Grace Zhang, Binh's Nails Tamarack
"we quickly built a clientele thanks in part to your social media efforts" One Pot Simmer is truly indebted to INM for helping to make our new restaurant a huge success with top quality posts on our Facebook, Twitter and Google+ pages. It’s hard for new businesses to get established but we quickly built a clientele thanks in part to your social media efforts. Our great food probably helped a lot too!
- Jason Song, One Pot Simmer
"Thanks so much" Thanks so much for how much support you always give us! You really do spoil us!
- Nicole, Linx Connect (Leduc, Alberta)
"Fantastic job!" Mike, Ardis and the team at Industrial Net Media did a fantastic job building and launching our website and made it an absolutely painless process.
- Vic Norgren, Barben Industries (Nisku, Alberta)
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