Industrial Netmedia Logo
  • home
  • Company
    • Company
    • Our Products
    • News
    • Careers
  • web development
    • website development
    • database programming
    • application development
    • e-commerce
  • social media & graphics
  • contact
780-739-5850

Welcome to our blog!

Prev ALL Next
Industrial NetMedia: Making an old website new again!

What does updating your website do for your business?

Take an aging site and give it new life!

Tuesday, June 16, 2020

Design for great content, as well as Visual Appeal!

Help that 'stale banana' look new again and add in some new 'fruits', while you're at it!

keep it fresh 

Your website is a representation of your business. Therefore, it needs to show the quality and value you put on your products or services. Keeping the elements and features up to date is also an important issue. Highlight what needs to be front and centre, as well as making it easy for your customers to navigate to what they are looking for. 

If you have dated content, that should be addressed more often but don't neglect the images and other information.

Search Engines Love Fresh Website Content

Here are three major factors that affect your website search ranking.

  1. Search engine optimization (SEO) should always be the focus to make sure google finds your website. Your search keyword ranking should be reviewed often. Change your content to reflect the search keywords you want people to find you for.
  2. Website speed should be a priority. Google will penalize you for a slow website. 
  3. Is your website mobile responsive? With so many people searching on their phones for places, your website should work on those platforms without text being too small or missing info. This is a major ranking factor for Google. Google wants to recommend fast websites.
Marketing - Keeping visitors on your website

Your home page should follow the three second rule. Can your visitors figure out "What you do?", "Am I at the right place?", "Did I get the right first impression?" and "How do I contact or order?" You have about three seconds before they are clicking "Back" to go find someone else. A good marketing approach will keep customers on your website.

Your Products and Services pages should also have a marketing plan. Tell them why they need you , show them examples, make it easy for them to take the next steps.

Giving your website a fresh new look doesn't need to cost you extreme amounts of money, either. Even small changes to fonts, colours and photos will help you out. You can do a basic update or a full-blown makeover... it's up to you.

Industrial NetMedia needed a makeover!

We just recently updated our site and here's some examples of things you can do to make your website work better for you and your customers.

  • larger and more prominent logosIndustrial NetMedia content reorganization
  • brighter colours to match our branding
  • modern treatment of photos
  • more visually appealing layout
  • fonts changed for better readability
  • reorganization of content so it makes sense to our customers
  • changed some images to show more details
  • highlighting some of our customers with logo sections
  • a better portfolio of our services
  • FAQs directly on our service pages

INM features are easier to read and understand: addition of client logos

 

 

 

 

 

 

Ask us at Industrial NetMedia, how we can give your website new life!

 

 

 

 

Categories: Web Design
Tags: blogs quality content website web design cool tech branding marketing graphic design website design business solutions loading time devices mobile responsive google affordable navigation seo update search engine optimization maintain advertising professional features images websites clients customers products

Author: Industrial NetMedia

author picture
Industrial NetMedia offers programming and application development to optimize your business management. Specializing in website design, contact INM for your business solutions.
INM Products (45) Web Design (30) Special Occasions (3) Marketing (19) Software and Technology (13) Social Media (12)
advertising affordable asset management blog blogs branding business business solutions Canadian Grant clients contact information cool tech COVID-19 creative101 crew management customers customizeable database design devices diy e-commerce ecommerce employees employers facebook features google grammar graphic design hand held device hiring hr software HRMS human resource management system human resources images immediate inm instagram internet Internet safety; malware. ransomware internet search junk mail keywords linkedIn links loading time logo design maintain marketing mobile design mobile friendly mobile responsive navigation new business new tech newsletter online online learning online presence online sales page speed passwords photo gallery price products professional quality content recaptcha responsive safety save money SBT search engine search engine optimization Security selling products online seo services shift shaper sick site review sitebuilder tools small business smart phone smartphone Social Media spam spam; security special occasions spelling SSL tech text twitter update vacation visitor safety web builder web design website website design websites words

Sign Up For Our Newsletter



780-739-5850

Connect with us!

Find us on social media:


Follow us on Instagram Follow us on Facebook Follow us on Twitter Follow us on Google Follow us on Pinterest Follow us on LinkedIn Follow us on Yelp

INM Logo

logon | webmail

2023 © Industrial NetMedia
home social media & graphics contact site map