When I want to buy a product, I research it first. I look for the product's specification page. I also look for opinions and customer experiences.
If you don't make this information available, it could seem like you are trying to hide something. At the very least, people will continue looking and researching until they find the information they are seeking, even if that means moving on from your product entirely.
Custom content such as articles, a blog or social media, can increase sales from your website by as much as 67% over a traditional website alone. The search engines rank content, such as blogs and articles, very high - sometimes even higher than your products and service pages. Custom content creates very rich pages for both the search engines and for your visitors. This is called Content Marketing.The articles you write concerning your products should offer your own opinions and user experiences, supplemented by testimonials and reviews by others not directly connected to your company.
I am sure that you would rather have the sale go to your company than let it go elsewhere. Don't let another website take these customers away from you.
When planning your content marketing, consider the following:
An organic search lead has a 15% close rate as opposed to less than 2% for direct marketing.
Blogs generate 67% more leads.
Blogs give websites over 400% more content and twice as many links to index.
90% of customers find custom content useful for product research.
"Interesting content is perhaps the main reason people will follow a company on social media."
80% of all internet users regularly use social media and read blogs.
68% say they have read content from the websites of the companies that they buy from regularly.
"Most consumers trust editorial content"
Articles with images get 95% more views.
Social media and blogs account for about 25% of people's online time.
40% of marketers say that blogs are
the most important type of content marketing.
"People believe that companies with good content are interested in building relationships with their customers"
Small companies allocate 40% of their marketing budget
to content marketing.
65% of content marketing is outsourced.
40% of websites are now being optimized for mobile devices, up from 15% in 2011.
How does your website look from a smart phone?
80% of marketing experts think content marketing is the future of marketing
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"I'd recommend INM to anyone who wants to build and market a website." Industrial NetMedia did a great job designing my website! They took a lot of time to understand what I wanted first and then made it all happen, while keeping me involved in the process. I'd recommend INM to anyone who wants to build and market a website.
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with the professionalism and expertise of the corporate team at Industrial NetMedia, from marketing through programming. Our experience taught us that if we could dream it, the visionaries at Industrial NetMedia could deliver a product far exceeding o
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"Working with the team at Industrial NetMedia has been a great experience" Their knowledge of marketing was incredibly helpful when it came to making decisions on the initial strategy of how to recreate mG Artistry’s online presence. INM works in a very timely fashion. As soon as the new website went live I was getting response from people who were searching for my services and the traffic has continually grown.
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