Industrial NetMedia Blog

Increase your business reach with social media marketing Have you ever heard the parable of the hot dog cart? The story has been around since the Great Depression and became a staple of business and marketing classes ever since. This version of the famous ...

Be aware of Spam emails Recently, one of our clients contacted Industrial NetMedia in a panic. They had received an unsolicited email about their INM-designed website. The email claimed their company pages contained broken links, lousy SEO and 404 errors. ...

Hackers on the loose again! Recently, the University of Calgary had their computers hijacked by a ransomware scam that shut down the administrative staff and faculty members' email programs, as well as other systems. The aggressive virus provided ...

(INM) For a lot of business people, having a website is sort of like having children; they must be a good idea because everyone else has them. Also like newbie parents, these business owners aren't sure how to maximize the potential of their creation. ...

Why doesn't your business have a website? According to numerous studies, between 50 and 60% of small businesses have a website and for the larger players, the figure rises to close to 80%. It has become the most essential marketing tool of the new ...

Catch up with technology! For some businesses, having a website is sort of like having a big ol' wooden sign on their building. They put it up to attract customers and then forget about it until it needs serious repair or even replacement. What they ...

Many reasons to update that old website... As a savvy business person, you're proud your company was an early adopter of the Internet. Unfortunately for you, however, having an older website means it probably requires upgrading and modernization. ...

Your website NEEDS to be mobile responsive! You need to be aware there is a sea-change occurring in how your target demographic views that website you value so highly.  Long gone are the days when the majority of cyber-surfers and online shopping ...

Industrial NetMedia has been creating quality websites since 2002, which is an eternity of experience in cyberspace terms. With over 450 domains in their system and 235 websites built, with more being developed constantly, INM has the experience and the ...

Being the proud owner of a website...  Is the first and most important step in creating an Internet marketing strategy for your business, non-profit group or other project. As vital as having a website is, it is only one element of a comprehensive ...

Facebook: Every business should have an account The Platform; There's a Lot to Like Facebook is the grand daddy of social media sites in use today. Created in January of 2004, Facebook garnered its billionth user in 2012, and as of Dec 31 of 2013, ...

LinkedIn: All Business The Platform: No Kidding, It's the Most Serious Social Medium LinkedIn hit the increasingly crowded social media scene in 2003 as a kind of Facebook for business relationships. Much more commerce-focussed than its competitors, ...

Twitter: a quick note The Platform: Short but Sweet Launched in 2006, Twitter is all about brevity. Getting to your point quickly is a necessity when you have only 140 characters to work with. (To give you an idea how long 140 characters is, the previous ...

YouTube: Why not? The Platform: Everyone is Now a Potential Film-Maker YouTube hit the ground running in 2005 and was almost immediately gobbled up by Google who instantly realized the potential of a video-sharing site.  Users can upload videos from ...

Don't Waste Your Website There are plenty of business leaders currently sizing up the new economic landscape. Their companies were humming along smartly when, suddenly, the bottom fell out of the oil-patch. Seemingly overnight the price for a barrel ...

So you're thinking about having a business website. Part of that process is considering what features you want on it to increase your company's public awareness footprint, optimize visitor engagement, enhance your branding and, of course ultimately, ...

You just got another reason to update your old website. Last month search engine giant, Google, announced their algorithm systems will be updated to give 'mobile-friendly' web pages higher rankings on portable devices such as tablets and smart-phones ...

Be careful choosing and using those passwords. The fear is real Among the more recent entries to the lengthy list of phobias available to the common person, one of the newest and most prevalent is passwordophobia. It is a severely debilitating mental ...

Some new years resolution ideas... With the year-o-dometer turning over, it may be a Very Good Thing to look at our personal inventory of issues and try and improve ones self incrementally with a resolution or two. The same could be said for your business. ...

Ways to get google working for your business! Mac has a small 'craft' soap company he calls Soapy Sales. He makes high quality cleansing bars with luxurious scents his customers love. Many of his customers buy his soap for gift giving rather than ...